For many years now, Samsung and Apple have been fighting a merciless (and actually rather amusing) battle, the Korean giant having taken to sending various pikes to its American competitor (but nevertheless partner). While the Cupertino company has just lifted the veil on its new iPhone 14 rangeSamsung puts online an advertisement intended to promote its Galaxy Z Flip 4, while obviously tackling its famous competitor, in a rather subtle and very funny way.
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Samsung taunts Apple (again) with its new ad
A few days ago, Samsung recalled in video the innovations brought by its smartphones, recalling that “this same innovation will not arrive anytime soon in an iPhone, but that it is present in the Galaxy range“. Today, it is an advertising spot dedicated to the Galaxy Z Fold 4 that is talking about him, with a video called “Join the flip side“.
The latter follows the adventures of young Elena, who is desperately trying to forget her friend’s new Galaxy Z Flip 4, which “literally bends in half“. Elena then states “I will never switch to Samsung, I love my phone“. Obviously, we understand very quickly which phone the young Elena never seems to want to part with.
However, everyday life takes care of constantly reminding this same Elena of the foldable design of the Galaxy Z Flip 4. A folding chair, a sandwich, a fridge that opens and closes, a yoga position, a book … everything is an excuse to remember the design of the Galaxy Z Flip 4so that when she wakes up, Elena immediately grabs her trusty iPhone to order the latest smartphone from Samsung.
Perfect timing for this new Samsung campaign, which is intended (for once) to be very discreet with respect to the spade sent to Apple. Also, many are those who comment very positively on this new promotional spot, some believing that it is the best advertisement ever offered by Samsung, while others, although Apple fans for some, do not hesitate. to recognize the funny and innovative side of this advertisement.