NEWS STORY. 09/09/2022
Florentino Pérez, Oswald Barckhahn and Grita Loebsack presided over the event which was held at Real Madrid City.
Real Madrid and Nivea Men have extended their global sponsorship agreement until 2025. Real Madrid President Florentino Pérez, Oswald Barckhahn, Member of the Executive Board of Beiersdorf / Europe and North America, and Grita Loebsack, President of Nivea , participated in an event that took place in the heart of Real Madrid City. This partnership, which is in its tenth year, will continue for the next three seasons and involves more than 70 countries.
Emilio Butragueño, Director of Institutional Relations at Real Madrid, explains the partnership: “Our players have really appreciated the partnership with Nivea Men, as these products are part of their daily life. We look forward to further strengthening our partnership in the coming years.” .
Grita Loebsack said: “Two world-class champions are joining forces. In the future, we will take an even more digital approach with the aim of exploring new channels and learning from each other. At the same time, we want to bring the skincare experience to all generations, on and off the field.”
Oswald Barckhahn is also delighted with the partnership: “I am incredibly happy to continue our successful partnership with Real Madrid. Globally, 55% of men are football fans and it is the most popular sport on many our key markets. For Nivea Men, this partnership offers a unique opportunity to reach our target group with our expertise in skincare and care.”
One of the goals of this collaboration in the coming years is to improve digital activities for consumers and supporters. The goal is to create more engaging content for young people on a new platform based on the values of Nivea Men and Real Madrid.