paying 80 euros for games will become the norm

Games on PS5 and Xbox Series X today cost 70 dollars in the United States (80 euros here). A price that we will have to get used to, according to the CEO of Ubisoft. For him, this rate is on the way to becoming the norm.

Assassin’s Creed Valhalla on Xbox Series X. Credits: Ubisoft

Video games are getting more and more expensive. Currently, blockbusters on PS5 and Xbox Series consoles cost 70 dollars for most of them, compared to $60 for the previous generation. In France, they are displayed at 80 euros on PS5. A price that you will have to get used to, according to Ubisoft.

Yves Guillemot, the CEO of the French publisher, indeed spoke in the columns of Axios about his business strategy:

“Some of our games will be priced the same as the competition. AAA games will now cost $70.

Ubisoft puts itself at the level of the competition by selling its games for 80 euros

The first game from Ubisoft to reach the price of 70 dollars in the United States and 80 euros in Europe is Skulls and Bones. The multi title focused on piracy is indeed only dedicated to new consoles. A first for the publisher. The price is therefore in line with the offer. We can expect that the next titles of this type will be displayed at the same price.

It’s not really a surprise, but Ubisoft had cast doubt on the subject a few months ago, saying it hesitated to put its next games at 80 euros. Ultimately, the studio has decided. It is not inflation that is to be pointed out here (games have been at 80 euros for two years) but the ever-increasing development cost of blockbusters.

Read also – Assassin’s Creed Mirage: Ubisoft goes back to basics with this new opus

Curiously, this increase does not seem to concern all of the publisher’s games. Assassin’s Creed Mirage, freshly announced, is available for pre-order at 50 euros. An attractive price due to the fact that it comes out on both old and new consoles and that it will be a smaller scale component than the previous ones.

As a reminder, Ubisoft unveiled many games last weekend, including the new Assassin’s Creed. In addition to Mirage, we will have the right to a section in China, another in Japan and a last very mysterious one, code name Hexe.

Source : Axios

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