New platform, new challenge – Arts – Culture

If the monopoly that Netflix has maintained for a while has been challenged after the launch of Disney+, the same is true for the supremacy coveted by its main competitors in the Middle East, including Shahid, OSN and Watch It, following the launch of the new TOD platform. With over 10,000 hours of entertainment and sports content, including blockbusters, Arabic, Turkish, international and children’s shows, plus a range of new originals, TOD, this new platform, whose letters are the acronym for ” Television On Demand “, seems to be especially an anti-Netflix and anti-Disney +. These have recently sparked controversy in the Arab world because of their programming policy.

Thus, several countries in the Middle East, including Saudi Arabia, have officially asked the Netflix streaming platform to remove content deemed ” contrary to Islamic and societal values », under penalty of banning the streaming service in these countries. In addition, the Disney+ platform suffered a flood of outrage, because of the content of the Marvel movie Doctor Strange in the Multiverse of Madness which had already been censored in Egypt, as well as in several Gulf countries such as Saudi Arabia, the United Arab Emirates, Qatar, Bahrain, Oman and Kuwait, as well as in Russia and China, due to a kiss between two women. ” We don’t care what other people do. We are very happy to be able to present different content, and we are very proud to be the platform that takes the most security measures. “, underlines the spokesperson of the platform. And to add: We essentially start from a regional perspective, based on Arab culture and values. “.

The platform offers each account holder the ability to connect up to 5 devices at once and allows viewers exclusive access to select recent Hollywood movies and series from Warner Bros., HBO-MAX, Miramax, Digiturk and Sony Pictures Television. It also gives access to children’s content, as well as the 22 BeIN entertainment channels, offering cooking shows, hit dramas and also children’s programs. And to guarantee more security, parental control is an available option.

Additionally, for a more personalized experience, TOD offers PIP mode (Picture In Picture, picture in picture). Moreover, subscribers can enjoy exceptional quality on their large screens via the TOD television application, as well as on their Android TV or Apple portable devices.

They can also benefit from uninterrupted and live coverage in the 21 countries where the platform operates, including the United Arab Emirates, Saudi Arabia, Kuwait, Egypt, Morocco, Algeria and Tunisia. All live programs will be immediately available on demand to users once the event is over, allowing those who have not followed the live stream to watch it whenever and wherever they want.

sports too

Sports enthusiasts are not left out. With sports streaming offerings featuring UHD and Dolby Atmos Sounds, subscribers are treated to an unprecedented immersive stadium audio experience. ” Plus, viewers will also be able to pause a program on Android TV and continue watching on the TOD app, on their smartphone, on the go, meaning they’ll never miss their favorite moment. “says the TOD spokesperson.

The streaming service will exclusively host sports programming from BeIN Sports (24 channels) and will give viewers the option of opting for pay-per-view subscriptions to select sporting events, including the 2022 FIFA World Cup Qatar. sports includes live sports, replays of major leagues and competitions and is not limited to football but includes various activities such as UEFA Champions League, FIBA ​​Americup Brazil 2022, US Open, Vuelta, etc. . As for the original content produced by TOD, it has 18 soap operas performed by Egyptian, Syrian, Turkish and other comedians. These vary between dramas, comedies and action movies.

Filtered content

The new platform seeks to find a place for itself among the American giants: it stands out with content “ filtered and varied, but also by ease of access, in the sense that several entry points are allowed (laptops, TV, computer), which attracts a greater number of subscribers. However, two elements make the formula presented by TOD not very obvious: the relatively high subscription price compared to Egyptian consumers: 12 dollars per month for the sports package rate, 7 dollars for entertainment and 18 for sport and entertainment. Additionally, the IDL (Interface Definition Language) is only bilingual Arabic-English, losing sight of the weight of the French language for the Arab Maghreb.

Short link:

Leave a Comment

Your email address will not be published.