Michelin supports pedestrians and cyclists with its new artificial intelligence service

Michelin, an emblematic tire player in the world, took advantage of the annual PWX (Public Works Association’s) convention to share its new artificial intelligence service from the “Safer Roads” Suite, “Near Miss / VRU”.

Before the start of the school year, Michelin put itself forward in terms of mobility. It was during the PWX show, which was held from August 28 to 31 in Charlotte (North Carolina), that the French group presented to the general public the new service of its “Safer Roads” Suite, “Near Miss / VRU (Vulnerable Road Users). This functionality makes it possible to respond to a growing problem in urban areas: the identification of risk areas for pedestrians and cyclists. This technology is based on a model of machine learning, as well as proprietary algorithms. In fact, Michelin DDi, the start-up behind the “Safer Roads” Suite, relies on its expertise in artificial intelligence to identify patterns of risk, as well as danger zones.

Safer Roads, a suite of services based on mobility and artificial intelligence

This service complements the “Safer Roads” Suite, one of the solutions from Michelin DDi, a start-up specializing in the processing and analysis of driving data. For the Michelin group, this Suite confirms its expertise in data analysis and driving behavior.

Other services, such as “Atypic Turns”, are part of the Suite offered by the tricolor brand, the latter making it possible to anticipate the risk of extra-urban turns and their difficulties. More generally, Michelin DDi intends to establish itself in the mobility sector in the years to come, thanks in particular to robotic technologies.

What technologies related to artificial intelligence offer Near Miss / VRU?

To operate in real time, the “Near Miss / VRU” service relies on five measurable traffic events, as well as proprietary algorithms. For Guillaume Puiseux, director of strategy and marketing at Michelin DDi, the urban environment is changing rapidly, and in order to be able to cope with these growing difficulties, ” the ability to anticipate, identify and avoid these risk patterns creates a safer environment, not only for pedestrians and cyclists, but also for drivers “.

This show was also the opportunity for Michelin DDi to be joined by RoadBotics, the Michelin group’s latest acquisition. This start-up specializes in the analysis of images of road infrastructures, and reinforces Michelin’s ambitions concerning artificial intelligence and mobility at the level of tires.

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