Dwelling on the first weekend of iPhone 14 pre-orders, analyst Ming-Chi Kuo believes that sales are “poor” for the most affordable models. The Pro models do just as well as their predecessors.
If Apple hoped to reach new records with its iPhone 14, the firm will have to review its objectives. Ming-Chi Kuo, an analyst at TF Securities, made today its balance sheet of the first weekend of iPhone 14 pre-orderswhich were launched this Friday, September 9 at 2 p.m.
And this assessment is not the most optimistic. According to the analyst, iPhone 14 and 14 Plus pre-orders are “bad”, while iPhone 14 Pro is “neutral” and iPhone 14 Pro Max is “good”.
The standard versions are less and less popular
Since the iPhone 12, Apple’s Pro and Pro Max models have been very successful despite their very high price. The latter often closely follow the sales of the standard model and even exceed them in certain regions.
And this year, the iPhone 14 and 14 Plus seem to appeal even less to consumers around the world. According to Ming-Chi Kuo’s estimates, the two devices will account for 45% of overall iPhone 14 series sales, far less than what the standard iPhone 12 and iPhone 13 account for compared to their respective families.
Several factors may explain this phenomenon.
Rising prices in Europe
First of all, the sharp increase in iPhone 14 prices in Europe, especially in France where the iPhone 14 took 110€ and the iPhone 14 Pro Max 220€. This increase is partly explained by the fall in the value of the euro against the dollar.
Thus, the entry-level iPhone 14 exceeds the 1000€ mark in France (1019€), which represents a large investment for a smartphone. For such a price, consumers prefer to pay a little more to get the best of the best and especially to take advantage of all the new features announced by Apple during the Apple Event “The Adventure Continues”, by offering the iPhone 14 Pro or 14 Pro Max.
After all, why pay 1000€ for a smartphone that doesn’t include all the new features when you can have “the best of Apple” for 1300€?
The late iPhone 14 Plus release date
The second reason for the “bad” pre-orders for the iPhone 14 and 14 Plus is precisely this new Plus model. It comes to replace the iPhone 13 mini which had recorded low sales around the world.
But despite the change in strategy, the iPhone 14 Plus is still doing worse than the iPhone 13 mini according to Ming-Chi Kuo. According to him, pre-orders are “significantly” lower than expected.
And that’s not all because this model will not be available this Friday, September 16 like its brothers. You will have to wait until October 7 to be able to have it in your hands, that is to say three more weeks.
It remains to be seen if the trend changes over the next few months, and if Apple changes its strategy around these two models.