“It’s going to be released reasonably soon, but I would say don’t expect this to be the last change or improvement we make to the audiobook offering,” Vogel said of the release schedule for these books. Vogel pointed out that the company views its foray into audiobooks as similar to its entry into the podcast market.
He noted that Spotify was able to offer users an improved user interface for listening to podcasts and the platform will do the same for audiobooks. “When it comes to podcasting, we’ve given you a better experience,” Vogel pointed out. “There was no reason for you to switch from what you use for podcasts to Spotify, unless we created an environment where it was better and easier for you. He continued that “there are similar opportunities in audiobooks where we can really innovate and create something different.”
Spotify sees many ways to add audiobooks to its platform and create an environment that can compete with other platforms including Amazon’s Audible, Audiobooks.com, Scribd etc. Vogel sees the adding audiobooks to Spotify as a growth opportunity for publishers and authors and a way to help grow the market for books and audiobooks in general.
This is not a first for Spotify. This streaming leader already made inroads in this area in the fall of last year when it acquired audiobook distributor Findaway for an undisclosed sum.
It should be noted that the platform has already signaled its interest in audiobooks, and it began testing the format in January 2021 with several classics, including “Frankenstein”, “Jane Eyre”, “Persuasion” and others. She had also gifted the first ‘Harry Potter’ book with chapters narrated by celebrities like Daniel Radcliffe, David Beckham and Dakota Fanning.